Mission and Vision

Since 1994, the Advertising Self-Regulatory Board, which has been founded by the members of Advertisers Association, the Turkish Association of Advertising Agencies and media, has been requesting the ammendment of advertisements that they find to be in violation of the International Code of Advertising Practice. This service carried out by the Advertising Self-Regulatory is on advisory basis. It fulfills this function in a manner that is not based on legal requirements but as a consequence of its commitments to the society and with the conscience of the responsibilities it has against the society.

Mission of self-regulation in advertisement is; with the conscious of the fact that the advertisers – advertising agencies – media trio has social responsibilities against the consumers and the notion of protecting the consumers will be for the benefit the trio in the long run;

–   To ensure the marketing communication is carried out with the globally accepted international resources and to ensure the sustainability of it by setting the self-regulation consciousness;

–   Ammendment or withdrawn of the ads by advertisers – advertising agencies – media that are to be found violiating the codes.

The Advertising Self-Regulatory Board aims a proactive and continuos effort for ads to be legal, decent, honest and truthful with the participation of the advertisers – advertising agencies – media trio. These efforts will ensure confidence to the advertisements and the trio will benefit from this.

The Advertising Self-Regulatory Board is an ethical service platform founded by the members of Advertisers Association, the Turkish Association of Advertising Agencies and media. It hasn’t got a legal entity.

As The Advertising Self-Regulatory Board our vision is to be recognized by the marketing communication community, by the legal authorities and by all institutions as an ethical and an expert authority.